Instant experiences for easy discovery
While OBI boosted the new offer with more variants and options, Fiegenbaum Solutions manually and on the fly built up a custom product catalogue to enable feed-based advertising formats; for example, instant experiences. The product imagery focused on the product and played on its trendiness too; hence, Facebook’s instant experience was the best possible translation into an ad format, allowing users to conveniently discover the product and its range of variants.
To maximize the discoverability of the offer, Fiegenbaum Solutions advised OBI to implement the pixel events required for Facebook’s dynamic product ads, despite not yet having a checkout process on the website. This enabled broad audience targeting, which applies machine learning to pre-select which users are shown the ad. As there was no previous experience in advertising Selbstbaumöbel, the resulting insights were used to further hone the offer.
