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ESG Investment Quick-Check

 

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ESG Investment Tool with EU ETS 2

Methodology: Simplified ROI calculation based on industry averages. CO₂ avoidance costs are based on ETS-2 futures and national carbon pricing. Not investment advice.

Quick-Check offers:

  • ROI assessment incl. CO₂ costs
  • CO₂ cost avoidance from 2028
  • Payback with funding
  • Industry benchmarks

Important Notes:

  • Simplified assumptions
  • CO₂ prices volatile
  • Not investment advice

ROI values are based on industry averages. CO₂ prices in the upper double-digit range with scenarios significantly higher. Funding rates are individual and can be combined (various national programs, Social Climate Fund).

EU ETS 2 from 2028 & national carbon pricing: CO₂ costs in the high double-digit range per tonne. Avoid up to €300,000/year additional costs through timely ESG investments. Reporting phase already running until 2027.
 
Step 1 of 5 • Estimated time: 3 min.

Step 1: ESG Project Type

For industry-specific ROI benchmarks incl. CO₂ cost avoidance
Renewable Energy
Solar, Wind, Heat Pump
ROI: 12-18% (+CO₂ bonus)
Energy Efficiency
LED, Insulation, Smart Building
ROI: 25-35% (+CO₂ bonus)
E-Mobility
E-Fleet, Charging Infrastructure
ROI: 22-28% (+CO₂ bonus)
Digitalization & Green IT
Cloud, Virtualization
ROI: 30-50% (+CO₂ bonus)
 

Step 2: Financial Parameters

Total budget before funding
Energy savings, revenue etc. (excluding CO₂ avoidance)

Step 3: CO₂ Avoidance & Pricing

Basis for CO₂ cost avoidance (national pricing + EU ETS 2 from 2028)
CO₂ Avoidance Potential for Selected Scenario:
€0/year

Step 4: Funding & Risk

National programs/SCF – estimate conservatively
Very secure Medium Uncertain

Your ESG Investment Assessment

 

Calculating...

ROI incl. CO₂ costs
Payback Period
CO₂ Avoidance/Year
Risk Assessment

Assessment & Recommendation

 
Overall Recommendation:
CO₂ Savings (10Y):
📋 Note: Simplified calculation based on industry averages. CO₂ prices can fluctuate significantly. ROI varies depending on project execution and funding conditions. EU ETS 2 reporting obligation from now, trading obligation from 2028. Not investment advice – individual funding verification recommended.
Detailed analysis for your project?
Johannes supports you with customized CO₂ scenarios, funding optimization, and comprehensive feasibility analysis – incl. monitoring concept for EU ETS 2 reporting obligations.
Contact Johannes

ESG Investments 2025: Billion-Euro Market Potential Awaits Bold Companies

EU ETS 2 from 2028 (planned start date): The new CO₂ price for buildings and transport is expected to start at a mid-to-high double-digit amount per tonne and may rise significantly in subsequent years. Companies without an ESG strategy must expect considerable additional costs – strategic investments can significantly reduce this burden.

Note: CO₂ price developments are subject to considerable uncertainties and may vary significantly due to market dynamics, political decisions, and market stability reserve interventions.

Massive Investment Gap: While German mid-sized companies already invest considerable sums in climate protection, estimated needs are significantly higher1. This substantial gap is your market opportunity.

A large proportion of German companies plan sustainability investments for 2025 – but only a smaller portion of SMEs have already implemented concrete measures2. The ESG Investment Quick-Check shows you in 3 minutes whether your project is worthwhile.

The ROI Champions for Sustainable Growth (incl. EU ETS 2 Potential)

TOP Digitalization & Green IT leads with above-average ROI and short payback time (additional potential through savings in many CO₂ price scenarios)

SOLID Energy Efficiency offers attractive ROI with manageable payback period (considerable potential through savings in many CO₂ price scenarios)

STABLE Renewable Energy achieves solid returns with long-term planning security (strong potential through avoidance in many CO₂ price scenarios)

*ROI ranges based on industry averages (McKinsey Sustainability Report 2024, Boston Consulting Group Green Tech Study 2024). Actual returns vary significantly depending on project execution, location, financing conditions, and individual circumstances.

High ROI for Green IT
Up to 40% Maximum Government Grant
Rising CO₂ Price from 2028

EU ETS 2: Rising CO₂ Costs as Strategic Investment Incentive

From 2028, the new emissions trading system for buildings and transport will significantly increase the cost of fossil fuels. Market expectations show considerable price increases in coming years. Companies with forward-looking ESG strategies can turn this cost development into a competitive advantage in many scenarios.

Important Note on Price Volatility: EU ETS 2 price development is subject to considerable uncertainties. The scenarios mentioned here are based on current market analyses (as of January 2025), but may deviate significantly due to political decisions, market stability reserve interventions, or changed economic conditions. Plan for various scenarios.

Possible Price Development (Scenario Ranges)

  • 2028: Start with mid-to-high double-digit amount per tonne (planned)
  • 2029-2030: Market analyses show significantly rising expectations
  • Gasoline/Diesel: Noticeable price increase per liter possible
  • Heating Oil/Gas: Considerable additional costs in various scenarios

High Uncertainty: Actual development may deviate significantly from forecasts!

Affected Areas

  • Building Heating: All fossil fuel heating systems
  • Road Transport: Gasoline, Diesel, LPG
  • Process Heat: Industry under 20MW
  • Company Fleet: All company vehicles
  • Building Cooling: Electricity-based systems

Savings Potential Through Investments

  • Heat Pump: Significant annual savings possible
  • PV System: Attractive cost reduction achievable
  • Electric Fleet: Noticeable advantage per vehicle
  • Insulation: Considerable heating cost and CO₂ savings
  • Smart Building: Optimized energy efficiency

EU ETS 2 Cost Projections – Example Calculation for Mid-Sized Company

Scenario Analysis for Company with 500 Employees

Emission Source Typical Consumption Possible Additional Costs
Building Heating (Natural Gas) Medium Consumption Significant Additional Costs
Fleet (30 Vehicles) Typical Annual Mileage Noticeable Expense
Process Heat Average Demand Relevant Burden
Total Costs (Example Scenario)   Significantly Five-Figure p.a.

Multi-Year Projections (example scenarios):

Medium-Term Base Scenario (from 2030) Considerable Annual Burden
Stress Scenario with Unfavorable Development Very High Annual Costs Possible

Market Assessment: While early official estimates assumed moderate entry prices, current market analyses show significantly higher expectations. Scientific studies forecast very high price levels in stress scenarios if climate policy is delayed.

Strategic investments in energy efficiency and decarbonization can significantly reduce these additional costs. Contact us for a company-specific analysis.

The Quick-Check: Your ESG Investment Assessment incl. EU ETS 2 Impact

Our calculator evaluates your planned sustainability project based on proven benchmarks, current market data, and possible EU ETS 2 cost avoidance potential.

What the Investment Check Provides:

  • ROI Guidance: Based on your project data and industry benchmarks
  • EU ETS 2 Impact: Assessment of possible avoided CO₂ costs from 2028
  • Payback Analysis: Indicative value for amortization period (incl. CO₂ price effect)
  • Risk Assessment: Evaluation of uncertainty factors
  • Grant Rates: Integration of possible subsidies into calculation
  • Benchmark Comparison: How does your project compare to industry standards?

Important Notice:

The Quick-Check is an initial guidance tool and does not replace professional investment advice, detailed economic calculations, or legally binding grant consulting. EU ETS 2 projections are based on current market analyses but are subject to considerable uncertainties and may deviate significantly. ROI values are average values and vary considerably depending on individual project execution.

Government Funding as Game-Changer: Up to 40% Grant + EU ETS 2 Avoidance

Federal Funding for Energy and Resource Efficiency

Basic Government Funding

  • Individual Measures: up to 40% Grant
  • System Optimization: up to 30% Grant
  • Maximum: €10 Million per Project
  • Combinable with Development Bank Credits
  • NEW: CO₂ Savings as Funding Criterion

*Grant rates vary by measure, company size, and de minimis regulations. As of: January 2025

Development Bank Environmental Program

  • Credits up to €25 Million
  • Redemption Grant: up to 45% for Efficiency House Standard
  • Favorable Interest Rate Below Market Level
  • Bonus for EU ETS 2 Avoidance Possible

*Conditions depend on creditworthiness and project type. Subject to change.

Transformation Concepts Module

  • Transformation Concepts: up to €90,000
  • Grant Rate: 40-60% depending on Company Size
  • Energy Audit Funding: up to 80%
  • EU ETS 2 Readiness Check Included

*Maximum funding amounts apply to large companies. SMEs benefit from higher grant rates.

Double Advantage: With government grants up to 40%, your payback period is considerably reduced. Additionally, you avoid rising EU ETS 2 costs from 2028 in many scenarios. The calculator considers both effects automatically.

The Most Profitable ESG Investment Fields 2025 (with EU ETS 2 Bonus)

Our analysis of numerous projects shows clear winners in returns and amortization - with additional EU ETS 2 avoidance potential:

Project Type ROI Range* + EU ETS 2** Payback CO₂ Avoidance
Digitalization & Green IT 30-50% + 2-3 Years Noticeable
Energy Efficiency 25-35% ++ 3-4 Years Considerable
Renewable Energy 12-18% +++ 4-6 Years High
E-Mobility/Fleet 22-28% ++ 3-4 Years Noticeable per Vehicle
Circular Economy 20-25% + 4-5 Years Moderate

*ROI ranges based on industry averages without funding. Actual values vary significantly depending on project size, location, technology choice, and execution quality.
**In many CO₂ price scenarios, business cases can improve significantly through EU ETS 2. Effect is lower in lower price scenarios. No guarantee for actual development.

Quick-Win Strategy for SMEs with EU ETS 2 Focus

  1. Immediate: Review E-Mobility - High EU ETS 2 avoidance potential in transport sector in many scenarios
  2. Short-term: Energy Efficiency - Direct cost savings for building heating
  3. Medium-term: Renewables - Largely independent of CO₂ price developments
  4. Long-term: Circular Economy - Additional resilience against raw material prices

How the Investment Check Works: 3 Minutes to Clarity

1

Project Type

Choose between Energy Efficiency, Renewables, Circular Economy, or Social Impact.

Duration: 30 Seconds

2

Financial Data

Enter investment amount, expected savings, and consideration period.

Duration: 1 Minute

3

EU ETS 2 Impact

CO₂ consumption and avoided emissions for scenario calculation.

Duration: 30 Seconds

4

Result

ROI guidance incl. EU ETS 2, payback period, and action recommendation.

Available Immediately

The German ESG Market is Growing: Your Chance for First-Mover Advantages

Market Volume Germany

Over One Trillion Euros in funds with sustainability features (Q4 2024)3

Strong Growth expected until 2030 (forecast)

Financing Advantages

Better Terms for companies with convincing ESG ratings4

Large Majority of Banks consider ESG data for credit decisions5

SME Potential

Only a smaller portion of SMEs have already invested

Clear Majority Plans investments for 2025

Regulatory Framework as Investment Driver

Extended reporting obligations and rising CO₂ costs make ESG investments a strategic necessity:

Regulatory Timeline (Overview)

  • 2025: Large companies subject to CSRD reporting
  • 2028: EU ETS 2 starts (planned introduction)
  • 2028: Additional large companies subject to CSRD
  • 2029: Listed SMEs (many exempted through Omnibus Package)
  • 2030+: CO₂ price significantly higher possible in various scenarios
  • From Early 2030s Onwards: Likely more market-based, without clearly defined cap today
Proactive Rather Than Reactive: Instead of spending considerable amounts annually on external CSRD consulting plus possible high EU ETS 2 costs, invest in ESG projects with measurable benefits. The Quick-Check shows you which projects can pay off in multiple ways: support compliance, reduce CO₂ costs, AND generate returns.

Market Advantages Through ESG: More Than Just Compliance

Customer Preferences

  • Many Consumers pay more for sustainable products
  • Growing Number of Households open to sustainable investments
  • Premium pricing through ESG positioning possible

Talent Magnet

  • Many Younger Professionals demand sustainability from employers
  • Lower recruiting costs possible
  • Higher employee retention

Investor Access

  • Access to multi-billion ESG capital flows
  • Better valuation multiples possible
  • Simplified due diligence

Important Limitations of the Calculator

  • Simplified Modeling: No comprehensive scenario analysis or Monte Carlo simulation
  • EU ETS 2 Projections: Based on current analyses, subject to considerable uncertainties
  • No Guarantees: Actual results may deviate significantly
  • No Investment Advice: Does not replace professional financial or grant consulting
  • Benchmark-Based: Individual factors only considered to a limited extent

Frequently Asked Questions

What is EU ETS 2 and how does it affect my company?

EU ETS 2 is the new emissions trading system for buildings and transport. It is politically agreed and planned to start in 2028; details may still change through further EU decisions. Market analyses expect a start with mid-to-high double-digit amounts per tonne of CO₂, with possible significant increases in subsequent years. All companies with fossil fuel heating, diesel vehicles, or process heat under 20MW are affected. Mid-sized companies can expect considerable additional costs – the exact amount depends on individual consumption and actual price development.

How does EU ETS 2 affect the economics of ESG investments?

In many CO₂ price scenarios, business cases for sustainability projects can improve significantly: Digitalization & Green IT can achieve above-average returns, Energy Efficiency offers solid ROIs, and Renewable Energy achieves stable returns with the advantage of long-term planning security. In higher CO₂ price scenarios, payback periods shorten accordingly – in lower scenarios, the effect is smaller. Actual development is subject to considerable uncertainties.

What funding can I plan for?

Federal programs fund up to 40% of investment amounts (max. €10 million) for energy and resource efficiency. Development banks offer credits up to €25 million with redemption grants and favorable interest rates below market level. Transformation concept modules cover up to €90,000 for consulting services with attractive grant rates. New: Additional bonuses for CO₂ avoidance are considered. Please note that funding conditions may change and professional grant consulting is recommended.

Are ESG investments worthwhile for small companies?

Yes! SMEs in particular can benefit disproportionately: They can profit from better financing terms when ESG profiles are convincing, receive better access to financing from the large majority of banks that consider ESG data, have first-mover advantages as only a smaller portion of SMEs have already invested, and can avoid considerable EU ETS 2 costs from 2028 in many scenarios.

Which ESG project should I tackle first?

With EU ETS 2 in mind, the following priority often makes sense: 1) E-Mobility – high CO₂ cost avoidance potential in transport sector in many scenarios, 2) Energy Efficiency for quick savings in building heating, 3) Renewable Energy for largely independence from CO₂ price developments. The calculator helps you identify the optimal project for your specific situation.

Can I still avoid EU ETS 2?

EU ETS 2 is politically agreed and planned to start in 2028; details may still change through further EU decisions. However, the associated costs can be largely avoided through strategic investments: switch to renewable energy, building renovation, e-mobility, or efficient heat pumps. Early action not only secures funding but can also avoid rising CO₂ costs from 2028 in many scenarios – although the exact cost development depends on various factors and can vary considerably.

Does the Quick-Check replace professional investment advice?

No. The Quick-Check is an initial guidance tool based on industry averages and simplified assumptions. It does not replace professional investment advice, detailed economic calculations, or legally binding grant consulting. For specific investment decisions, we recommend consulting specialist advisors who can consider individual circumstances, current market conditions, and specific risks.

References and Studies

1 KfW SME Panel 2024: Climate Protection Investment Gap
2 DIHK Survey Sustainability in Medium-Sized Businesses 2024
3 BVI Federal Association Investment and Asset Management: ESG Statistics Q4/2024
4 Oliver Wyman/CDP: The Time to Green Finance Report 2024
5 ECB Survey on Credit Standards, December 2024
Additional Sources:
- German Federal Environment Agency (UBA): EU ETS 2 Impact Assessment, December 2024
- Institute of Energy Economics (EWI): CO₂ Price Forecast 2028-2030, November 2024
- McKinsey & Company: Sustainability Report Germany 2024
- Boston Consulting Group: Green Tech Investment Study 2024
- ICE Futures Europe: EUA Futures Market Data, January 2025
- Federal Office for Economic Affairs and Export Control: Guidelines Federal Funding for Energy and Resource Efficiency, as of 01/2025
- Development Bank: Funding Programs Energy and Environment, Conditions valid from 01/2025
- European Commission: Revision of EU Emissions Trading Directive, 2024
- German Energy Agency (dena): Building Report 2024
- Prognos AG: Energy Economic Projections 2030
- Deloitte: ESG Investment Survey Europe 2024

All information without guarantee. Data and forecasts based on January 2025 status and subject to uncertainties. Regulatory changes and market developments may lead to significant deviations.

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