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Double Materiality

Insights and analysis from marketing and sustainability.

Meta Lead Ads: Lead Generation with High Quality

For many products and services, link ads on landing pages or product detail pages are not the best...

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Marketing Mix Modelling: What It Is and Why MMM is the Future

Executives have always dreamed of a "single source of truth" to measure marketing performance and...

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#5: Even Snap reports less use of stories

Hello!

I hope this newsletter finds you well.

It comes somewhat delayed as I moved flats and moved...

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#4: All-time highs

I hope you are enjoying a merry Christmas. Before the year draws to a close I wanted to touch upon...

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#3: Forced transformation

In business matters, I’ll keep it short on Corona, as there are lots to read on it anywhere on the...

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#2: Holiday season

First of all thank you for all the emails on the first issue of this newsletter....
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