How to avoid the trap of greenwashing marketing
Learn how to avoid greenwashing in marketing by making accurate and transparent sustainability...
By: Johannes Fiegenbaum on 8/19/24 12:03 PM
Discover the untapped potential of voluntary biodiversity credits with our comprehensive guide. Learn how businesses and organizations can unlock the value of participating in the growing biodiversity credits market, understand the benefits, and navigate the process of acquiring voluntary biodiversity credits to make a positive impact on the environment. If you're in the decision stage of your sustainability journey, this informative article will provide valuable insights to help you make an informed choice.
In an increasingly interconnected world, businesses are recognizing the critical importance of biodiversity in maintaining healthy ecosystems and ensuring long-term sustainability. Voluntary biodiversity credits offer a unique opportunity for organizations to actively contribute to the preservation and restoration of natural habitats. This guide will explore the growing market for biodiversity credits, the benefits of participating, and how your organization can effectively navigate the process to make a meaningful environmental impact.
To further understand the relevance of sustainability in business, you might be interested in Understanding Double Materiality in CSRD.
Voluntary biodiversity credits are a market-based mechanism that allows businesses and organizations to invest in conservation and restoration projects to offset their impact on biodiversity. These credits are similar to carbon credits but focus on the preservation and restoration of ecosystems, species, and genetic diversity.
Biodiversity credits are certificates awarded to projects that drive additional and measurable positive biodiversity outcomes. While biodiversity is just one of the many metrics to value nature, the creation of these markets helps to put a cost on biodiversity loss and drive investment into nature-positive solutions.
Biodiversity refers to the variety and variability of life on Earth, including all living things such as plants, bacteria, animals, and humans. These species work together in balanced ecosystems to maintain life. However, human activity has caused significant biodiversity loss, particularly through changes in land use, leading to the destruction of native habitats and the disruption of global ecosystems.
“Biodiversity loss and climate change are inseparable threats to humanity that must be addressed together. They are also deeply interconnected in ways that pose complex challenges to effective policy-making and action.” - IPBES-IPCC Co-sponsored Workshop Media Release
The Kunming-Montreal Biodiversity Framework recognizes market mechanisms, such as biodiversity credits, as critical tools to direct public funds toward nature. Biodiversity credits can also attract private investment, improve effectiveness, and maximize public resources.
The voluntary biodiversity credits market plays a crucial role in incentivizing and funding conservation and restoration efforts. By participating in this market, businesses and organizations can support projects that protect and enhance biodiversity, contributing to the overall health of ecosystems.
A study by Ermgassen et al. (2022) highlights a significant shift in biodiversity commitments among Global Fortune 100 companies from 2016 to 2021. During this period, the number of companies referencing biodiversity increased by 40% (from 70 to 100), while those with specific biodiversity commitments rose by 71% (from 53 to 100). Notably, major corporations like Verizon, Microsoft, and Tesco, which had no biodiversity mentions in 2016, had established SMART (Specific, Measurable, Achievable, Relevant, Time-bound) targets by 2021 to mitigate their biodiversity impact.
While there is no standard framework yet, the Biodiversity Credit Alliance has determined that each credit should have the following attributes:
According to the 2019 Global Biodiversity Assessment, the current annual rate of global biodiversity loss is estimated to be between 1% and 3%. This unprecedented rate means we are losing between 100,000 and 300,000 species per year. Biodiversity credits can help address this challenge by driving investment into nature-positive outcomes.
For more insights on how companies can integrate sustainability into their strategies, consider reading The Green Claims Directive: Impact on Companies and Their Marketing Claims.
Participating in the biodiversity credits market offers several benefits, including enhancing corporate sustainability efforts, demonstrating environmental stewardship, and aligning with global biodiversity goals. It also provides an opportunity for organizations to engage in meaningful conservation and restoration activities while fulfilling their environmental responsibilities.
Biodiversity credits also play a role in mitigating operational and strategic risks. Businesses face risks associated with their impact on and dependencies toward nature. By investing in biodiversity credits, companies can provide trackable nature-positive impacts, helping to mitigate these risks.
Before considering participation in the biodiversity credits market, organizations should conduct a thorough biodiversity impact assessment. This assessment involves evaluating the direct and indirect impacts of business operations on biodiversity, including land use, resource consumption, and potential habitat destruction.
A sensible starting point could be conducting a Life-Cycle Assessment of a product or service. For guidance on how to measure environmental impacts, explore The Power of Life Cycle Assessment: A Guide for Companies.
Through the LCA or impact assessment, organizations can identify areas where their operations have a significant impact on biodiversity. This identification helps in prioritizing conservation and restoration efforts and determining the appropriate amount of voluntary biodiversity credits needed to offset the impact.
Voluntary biodiversity credits play a vital role in offsetting an organization's impact on biodiversity. By investing in these credits, businesses and organizations can support projects that mitigate the negative effects of their operations on ecosystems and species, thereby contributing to overall biodiversity conservation.
The SBTN target-setting process involves five steps: Assess, Prioritize, Set targets, Act, and Track. The first two steps help companies evaluate and prioritize their environmental impacts, starting with freshwater and land targets, with biodiversity integrated throughout. Detailed guidance is available for the first three steps, including target validation, while guidance for the final two steps, focusing on action and progress tracking, is planned for release in 2025. Future targets for oceans and more comprehensive biodiversity analysis are also in development.
When seeking to acquire voluntary biodiversity credits, it is essential to partner with reputable credit providers. Organizations should look for providers with a proven track record in funding successful conservation and restoration projects and ensuring the integrity of their credits.
Despite the existence of guidelines for measuring, reporting, and verifying biodiversity impacts, the diverse and complex nature of ecosystems makes standardized accounting challenging. For instance, the value of a biodiversity credit can vary significantly between developers and projects. Terrasos equates one credit to 10 square meters of land conserved or restored over 30 years, while ValueNature assigns it to 1 hectare for 10 years. The UK Biodiversity Net Gain (BNG) scheme further complicates this by varying credit units based on specific land conditions, highlighting the difficulty of applying a uniform metric across different ecosystems. Establishing a universal formula to determine the value of a biodiversity credit proves to be an incredibly challenging task. To address this complexity, experts like Dr. Tim Coles propose using a Consumer Price Index (CPI)-like concept to summarize these multi-metric valuations into a single, comparable unit.
The process of purchasing biodiversity credits involves assessing the available credit options, determining the quantity needed to offset the organization's impact, and negotiating the terms of the credit purchase. It is crucial to understand the specific requirements and conditions associated with each credit purchase.
Transparency and credibility are paramount in the acquisition of biodiversity credits. Organizations should verify that the credits they purchase are genuine and represent tangible conservation and restoration outcomes. This may involve engaging with third-party verification entities to ensure the legitimacy of the credits.
Currently, the biodiversity credits market faces significant challenges, including a lack of standardized credit accounting systems and wide disparities in pricing. These issues are compounded by market fragmentation, where differing methodologies undermine consistency. To address these challenges, environmental market participants have emphasized the need for projects to align with broader sustainable development goals. Solutions include involving Indigenous People and Local Communities (IPLCs) for their ecological knowledge and ensuring the protection of Other Effective area-based Conservation Measures (OECMs). Additionally, the establishment of a global biodiversity credit taxonomy and standardized frameworks is crucial for building market integrity and scalability.
Efforts by initiatives like the Biodiversity Credit Alliance, as mentioned above, and the International Advisory Panel on Biodiversity Credits are crucial. These groups are working on standardizing documentation and best practices, which will help clarify what constitutes a biodiversity credit and ensure that projects are measurable, additional, and durable.
Participating in the biodiversity credits market yields significant environmental benefits, including the preservation of critical habitats, the protection of endangered species, and the restoration of degraded ecosystems. These activities contribute to the overall health and resilience of natural environments.
Several organizations have successfully leveraged voluntary biodiversity credits to support impactful conservation and restoration projects. In May 2023, a pilot for validating science-based targets for nature (SBTN) began with companies like ABinBev, H&M and LVMH setting freshwater and land targets using SBTN’s 2023 methods. The process involved assessing key issues, prioritizing targets with environmental and social considerations, and setting measurable goals. The pilot concluded in June 2024, offering valuable insights and best practices. Participants praised the robust methodology, which adds credibility to corporate sustainability efforts. You can read more here: Leading the way: Initial learnings from SBTN’s target validation pilot.
For a deeper dive into corporate sustainability efforts, check out Mastering Measuring and Reporting: A How-To Guide for Financed Emissions.
The long-term implications of participating in the biodiversity credits market extend to the broader environmental and sustainability landscape. By investing in biodiversity credits, organizations can contribute to the achievement of global biodiversity goals, promote sustainable practices, and demonstrate a commitment to environmental stewardship.
Despite the limitations of compliance schemes, companies across all sectors have significant biodiversity impacts along their supply chains. These impacts are not necessarily related to development projects but are nonetheless critical. Voluntary biodiversity credits provide an avenue for companies to measure and offset their biodiversity footprint, even if they are not required to do so by regulation.
For more on the importance of transparency and reporting in sustainability, read Demystifying the EUDR Regulation: Understanding Its Impact on Commodities and Compliance Requirements.
When purchasing voluntary biodiversity credits, it's crucial to select high-quality nature-based projects, based on the parameters from the Biodiversity Credit Alliance mentioned above. A robust assessment framework should be used to evaluate these projects across several indicators, ensuring they address biodiversity loss and habitat degradation comprehensively. Important qualities include additionality, permanence, suitability, and transparency, among others.
To maximize the impact of voluntary biodiversity contributions, it's essential to ensure transparency and rigor in the process. This involves using a public ledger to track biodiversity projects and transactions, thereby ensuring that each credit purchased is tied to real, measurable conservation outcomes.
The voluntary biodiversity market presents a powerful opportunity for businesses and organizations to take proactive steps in preserving and restoring our planet's biodiversity. By investing in high-quality biodiversity credits, you can not only offset your organization's impact but also contribute to global sustainability efforts.
If you're ready to explore how voluntary biodiversity credits can enhance your sustainability strategy, I invite you to reach out. Together, we can navigate this growing market and identify the best opportunities for your organization to make a meaningful impact on biodiversity conservation.
A solo consultant providing sustainability consulting and customized marketing tech strategies to help companies shape the future and achieve long-term growth.
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