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Double Materiality

Insights and analysis from marketing and sustainability.

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Navigating Marketing Strategies During a Crisis

The financial crisis in 2009, the coronavirus pandemic in 2020-2022, the energy crisis in 2022 -...

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Meta Ad Library: Analyzing Competition and Gaining Insights

Following the events surrounding the election of Donald Trump as President of the USA and the...

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Maximize Your Facebook Campaigns with Meta Advantage Plus

Advantage+ is Meta's major automation update for Instagram and Facebook Ads.

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Optimizing Meta's Conversion API: Enhancing Event Match Quality and Deduplication

Meta's Conversion API is the standard for browser-independent conversion tracking. As adblockers...

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Meta Lead Ads: Lead Generation with High Quality

For many products and services, link ads on landing pages or product detail pages are not the best...

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#5: Even Snap reports less use of stories

Hello!

I hope this newsletter finds you well.

It comes somewhat delayed as I moved flats and moved...

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