--- title: "Case Study: Carbon Accounting and ESG for a Pre-Seed Startup | Fiegenbaum" description: "A first carbon footprint without enterprise software, offsetting based on real figures and an ESG clause that scales: how a pre-seed startup started early." --- [Skip to content](https://www.fiegenbaum.solutions/en/case-study-konfidens#main-content) [![Fiegenbaum Solutions Logo](https://www.fiegenbaum.solutions/hubfs/Branding/Fiegenbaum-Solutions_Logo.svg) ![Fiegenbaum Solutions Logo](https://www.fiegenbaum.solutions/hubfs/Branding/Fiegenbaum-Solutions_Logo.svg)](https://www.fiegenbaum.solutions/en/?hsLang=en) - [English](https://www.fiegenbaum.solutions/en/case-study-konfidens) - [Deutsch](https://www.fiegenbaum.solutions/case-study-konfidens) - Services - [Climate Risk Assessment](https://www.fiegenbaum.solutions/en/climate-risk-analysis-for-companies) - [VSME Report](https://www.fiegenbaum.solutions/en/vsme-reporting-for-smes) - [ESG Due Diligence VCs & Series A+](https://www.fiegenbaum.solutions/en/esg-due-diligence-vcs-series-a-startups) - [Product Carbon Footprint](https://www.fiegenbaum.solutions/en/product-carbon-footprint-lifecycle-assessment) - [Corporate Carbon Footprint](https://www.fiegenbaum.solutions/en/company-carbon-footprint-methods-tools-best-practice) - Solutions - [Materiality Screening](https://www.fiegenbaum.solutions/en/double-materiality-analysis-definition-process-best-practice#fs-screening) - [Atlas](https://atlas.fiegenbaum.solutions/en) - [Load Profile Check](https://atlas.fiegenbaum.solutions/en/lastgang-check) - [Pricing](https://www.fiegenbaum.solutions/en/esg-climate-consulting-fixed-prices-carbon-footprint-vsme-due-diligence-climate-risk) - [About me](https://www.fiegenbaum.solutions/en/about-me) - [Blog](https://www.fiegenbaum.solutions/en/blog) - [Contact](https://www.fiegenbaum.solutions/en/contact) Case Study · Mental Health SaaS # Carbon accounting and ESG integration for a pre-seed startup A first carbon footprint without enterprise software, offsetting based on real figures and an ESG clause that can grow with the company. Set up during the pre-seed round, while processes were still young. [ESG for your startup](https://www.fiegenbaum.solutions/en/esg-due-diligence-vcs-series-a-startups?hsLang=en) Starting point ## Sustainability from day one, without a dedicated team Company**Pre-seed startup** Practice management software for psychotherapists, founded in 2020 in Norway. Goal**A foundation that scales** Cost-effective carbon accounting, credible offset projects and ESG clauses, in time for the funding round. Approach ## Three steps, no software project 01 **Carbon footprint** A first footprint with the SME Climate Hub calculator, based on operating data. Accurate enough for the next decisions, without licence costs. 02 **Offset projects** Options verified under Gold Standard or Verra compared, weighted by credibility rather than price per tonne. 03 **ESG clause** A clause in the company policies that is binding and leaves room for later adjustment. Results ## What the project delivered Offsetting**Decisions based on real figures** Offsetting is based on the company’s own footprint, with projects selected in a traceable way. Governance**An ESG clause with room to move** Flexible on project selection and adaptable as the company grows. Scaling**A basis for future reporting** Data and processes are in place before they get complex. Recording as you go is cheaper than reconstructing later. Client testimonial ## What the company says “Thanks to Johannes, we now measure our environmental impact and offset emissions based on actual figures from our carbon accounting. This provides much more clarity about our operations and our carbon footprint. Moreover, it’s much easier to internalise ESG reporting as a core activity when we implement a system from an early stage, whilst our internal processes are still emerging.” CEO, pre-seed startup from Norway ## What does your startup need now? In a free first call we look at what your startup needs now and what can wait. [Schedule a call](https://www.fiegenbaum.solutions/en/contact?hsLang=en)[ESG due diligence for startups →](https://www.fiegenbaum.solutions/en/esg-due-diligence-vcs-series-a-startups?hsLang=en) ### Get in touch Tell me where your startup stands. I reply within 24 hours on working days. ##### Johannes Fiegenbaum Johannes Fiegenbaum I turn climate risk and ESG data into capital and financing decisions. For mid-market companies and investors, data-driven. 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