Accelerate your growth with efficient marketing

How I go about it

The smaller the budget, the more every euro counts and thus best practice and also a little deviousness. With my experience, I know what matters and can focus on the key revenue drivers. After 10 years in the business, I can distinguish noise from data very well. So with my know-how, I provide opportunities that no agency or startup employee can. In addition, I offer fair startup rates, so please, let's get to it.

• Startup-friendly rates

  I offer startup-friendly rates to enable others to succeed with their self-started business. When I started my own business many years ago, I was grateful for any fair help and would like to give something back in this way and contribute my part to successful entrepreneurship.
  

• Laying technical foundations

  Every euro has to work hard. The better the measurement of what happens to it, the more likely it is to do so. A well thought-out tracking setup with pixels and CAPI is indispensable. Every step along the check-out process is covered with the appropriate event and relevant parameters in order to be able to optimise the ads with precision. A product catalogue and its link with Instagram Shopping, among others, is also an absolute must.
  

• Developing creation and creative approaches

  Creation is often either overthought or just an afterthought. I know what is important for which products, services and platforms, and I share know-how along with best practices and approaches. Because good, variant-rich creation is crucial, even more so when the platforms have less data to optimise. Some even talk about "targeting by creative". My checklist for good creative is: A B C. Attention - Benefit - Call to Action.
  

• Including flywheel optimisations

  The success of paid social depends on landing pages and check-out funnels, or in other words: the conversion rate. Often, it is not optimisations in the ad account that make the decisive difference, but changes in the conversion path. In order to make every paid social euro work hard, I use other tools such as Hotjar and Google Optimize to extract the maximum information gain.
  

• Brand development

  It is often underestimated, but it is crucial: brand building. Only when you succeed in emotionally charging the brand and making it known with a vision, does the dependence on rational factors and short-term trends decrease. I help start-ups to think about the brand from the very beginning and to swim free. Performance advertising is not everything.
  

• Campaign management

  I take over the campaign management. In doing so, I use the experience and best practice I have acquired in recent years, which makes me a premium meta partner. I can confidently do without agency test games, because I know the crucial levers.