Skip to content

Double Materiality

Insights and analysis from marketing and sustainability.

Marketing mix modeling made easy: An introduction to Cassandra

Learn how to carry out marketing mix modeling with Cassandra. Ideal for entrepreneurs and start-ups...

Read More →

Marketing strategy in times of crisis

The financial crisis in 2009, the coronavirus pandemic in 2020-2022, the energy crisis in 2022 -...

Read More →

Meta Ad Library: Analyzing Competition and Gaining Insights

Following the events surrounding the election of Donald Trump as President of the USA and the...

Read More →

Key Strategies for Successful Startup Marketing

As a startup, it is important to have a successful marketing approach right from the start so that...

Read More →

The best marketing tools for startups

Discover the best marketing tools for start-ups to optimize efficiency and automate processes. From...

Read More →

Mastering Meta's Conversion API: Guide for better data & performance

Learn how to master Meta's Conversion API: Increase data accuracy and advertising performance. A...

Read More →