How to avoid the trap of greenwashing marketing
Avoid greenwashing in marketing: learn how to build trust, comply with regulations, and develop genuine sustainability strategies for your brand.
Read More →Johannes is a sustainability consultant and early-stage climate tech investor. With a background in marketing technology, he now helps companies grow sustainably—whether through ESG strategy, carbon accounting, or positioning for Article 9 VC funds. He regularly writes about corporate decarbonisation, product LCAs, and climate innovation, drawing on hands-on experience with startups, investors, and sustainability leaders across Europe.
Avoid greenwashing in marketing: learn how to build trust, comply with regulations, and develop genuine sustainability strategies for your brand.
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