How to avoid the trap of greenwashing marketing
Learn how to avoid greenwashing in marketing by making accurate and transparent sustainability...
Read More →Johannes is a sustainability consultant and early-stage climate tech investor. With a background in marketing technology, he now helps companies grow sustainably—whether through ESG strategy, carbon accounting, or positioning for Article 9 VC funds. He regularly writes about corporate decarbonisation, product LCAs, and climate innovation, drawing on hands-on experience with startups, investors, and sustainability leaders across Europe.
Learn how to avoid greenwashing in marketing by making accurate and transparent sustainability...
Read More →It is important for start-ups to develop their brand and branding right from the start, because as...
Read More →Learn more about energy-efficient platforms, eco-friendly materials, and sustainable practices to...
Read More →Double materiality represents a paradigm shift in corporate sustainability reporting. Unlike...
Read More →The strategic choice between carbon offsetting and direct emissions reduction has become more...
Read More →This article explains how Geo Lift Testing helps to understand the effectiveness of marketing...
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