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Johannes Fiegenbaum

Johannes is a sustainability consultant and early-stage climate tech investor. With a background in marketing technology, he now helps companies grow sustainably—whether through ESG strategy, carbon accounting, or positioning for Article 9 VC funds. He regularly writes about corporate decarbonisation, product LCAs, and climate innovation, drawing on hands-on experience with startups, investors, and sustainability leaders across Europe.

Branding Essentials for Startups: Building Trust, Loyalty, and Success

It is important for start-ups to develop their brand and branding right from the start, because as...

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How to reduce the carbon footprint of your marketing mix

Learn more about energy-efficient platforms, eco-friendly materials, and sustainable practices to...

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Understanding Double Materiality in CSRD: A Key to Sustainable Success

Find out how you can optimize your sustainability strategy with dual materiality in the CSRD and...

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Maximize Your Facebook Campaigns with Meta Advantage Plus

Advantage+ is Meta's major automation update for Instagram and Facebook Ads.

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Carbon Reduction vs. Compensation: A Guide for Companies

CO2 compensation or CO2 reduction for companies? An overview of the various ways in which companies...

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Understanding Geo Lift Testing in Marketing: A Comprehensive Guide

This article explains how Geo Lift Testing helps to understand the effectiveness of marketing...

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