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Johannes Fiegenbaum

Johannes is a sustainability consultant and early-stage climate tech investor. With a background in marketing technology, he now helps companies grow sustainably—whether through ESG strategy, carbon accounting, or positioning for Article 9 VC funds. He regularly writes about corporate decarbonisation, product LCAs, and climate innovation, drawing on hands-on experience with startups, investors, and sustainability leaders across Europe.

Mastering Life Cycle Assessment: Steps, Software, and Impact Analysis

Life Cycle Assessment (LCA) provides a holistic, science-based, detailed and robust environmental...

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The Green Claims Directive: Impact on companies and their marketing claims

The Green Claims Directive: Everything companies need to know about the impact on their marketing...

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Meta Lead Ads: Lead Generation with High Quality

For many products and services, link ads on landing pages or product detail pages are not the best...

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Unveiling Marketing Mix Modelling: The Future of Marketing Measurement

Executives have always dreamed of a "single source of truth" to measure marketing performance and...

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