Skip to content

Johannes Fiegenbaum

Seit 2010 im Thema.

Optimizing Meta's Conversion API: Enhancing Event Match Quality and Deduplication

Meta's Conversion API is the standard for browser-independent conversion tracking. As adblockers...

Read More →

Mastering Life Cycle Assessment: Steps, Software, and Impact Analysis

Life Cycle Assessment (LCA) provides a holistic, science-based, detailed and robust environmental...

Read More →

The Green Claims Directive: Impact on companies and their marketing claims

The Green Claims Directive: Everything companies need to know about the impact on their marketing...

Read More →

Meta Lead Ads: Lead Generation with High Quality

For many products and services, link ads on landing pages or product detail pages are not the best...

Read More →

Unveiling Marketing Mix Modelling: The Future of Marketing Measurement

Executives have always dreamed of a "single source of truth" to measure marketing performance and...

Read More →